Catalog Registration: Click Here
Media & culture : mass communication in a digital age
The mass media have gone digital: they have made the transition from analog history to our digital future. Today's students need a book that keeps pace with communication, these changes, and their own experiences as media consumers. Even though students have the latest technology, Media & Culture can help them understand how we got here and where we are going. The new edition explores new and informative chapter openers on the lookout for media consumption reduction, a new chapter on digital gaming that goes deeper and further than other media books, and the attainment of digital output with an integrated VideoCentral program throughout the book. It combines printed text with the Web. Using its signature critical process and cultural perspective, Media and Culture shows how it ensures the preservation of digital media and how students can become knowledgeable media consumers and critics.