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We spend half of our waking hours looking at mass media. Persuasion has always played an integral role in the democratic process, but it has been replaced by simple talk and manipulative messages. Drawing on the history of propaganda as well as contemporary research in social psychology, The Age of Persuasion shows how the tactics used by political campaigners, salespeople, advertisers, television evangelists, demagogues, and others exploit our emotions to appeal to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in The Age of Persuasion (9786058188983)Stock CodeAuthor : Anthony Pratkanis, Elliot AronsonPublisher : The Book Publishing We spend half of our waking hours looking at the mass media. Persuasion has always played an integral role in the democratic process, but it has been replaced by simple talk and manipulative messages. Drawing on the history of propaganda as well as contemporary research in social psychology, The Age of Persuasion shows how the tactics used by political campaigners, salespeople, advertisers, television evangelists, demagogues, and others exploit our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.