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Today, Facebook is at a completely different point from its humble beginnings. With its “fake news” accounts influencing elections, the Cambridge Analytica scandal, its handling of users' personal data, its monopolistic grip on social media platforms, it wields enormous power over the world agenda. The recent controversy surrounding the growing discontent with the actions of its founder and CEO Mark Zuckerberg has put a “company” at the center of the national agenda for the first time. Much has been written about Facebook, but no one has told the full story, the rise and the missteps. This book documents the company's unchecked power and shocking techniques, from Facebook's active presence in the daily lives of its users, to its growth-at-all-costs policy that saw it overtake its biggest competitors to acquire WhatsApp and Instagram. The founders of such an addictive and influential platform are now beginning to realize their own peril. Drawing on hundreds of interviews with senior executives and employees inside and outside Facebook, Levy's comprehensive study delves deep into the story of Facebook as it changes the world and faces the consequences. “Levy's multifaceted Facebook takes the subject in its entirety, digging deep into the issues. The result is dispassionate and devastating.” -San Francisco Chronicle “The value of this book lies in the way it brings together all the pieces of Facebook's privacy issues, algorithms and the Cambridge Analytica affair.” -San Francisco Chronicle Library Journal “Levy writes with verve. He traces the origins of the Cambridge Analytica scheme to Facebook's disregard for the privacy concerns of its early users... In discussing the evolution of the News Feed and advertising, Levy shows how different actors, including Russia's Internet Research Agency, accused by Special Counsel Robert Mueller of interfering in the election, foreshadowed its future misuse... And he is not afraid to ask tough questions. “ -The Washington Post “Social media giant Facebook emerges in this impartial study as an idealistic but also suspicious, exploitative and increasingly beleaguered entity... With free access to Facebook employees, Levy paints a comprehensive and highly critical portrait of a company grappling with allegations that it violated users' privacy by sharing data with advertisers and political operatives, and accusations that it served as a vector for pro-Trump Russian propaganda, hate speech, and manipulative fake news.” -Publishers Weekly ”This compelling book will inspire important conversations about tech giants and personal privacy in the twenty-first century.”